One of the hardest things to do is analyze your own marketing materials. This rule appears to double a website now. The entrepreneur sees them rarely, they are. At least not see them, looking from the perspective of a visitor. Here are some of the criteria used by a professional designer, as the evaluation of a website. Use the same rules that your own site.
1. On arrival at the site, how are you? If your answer is positive or negative?
2. The site is clearly the message that you want? (If you have a message? In other words, it is an important task or goal for your site?) “Welcome to our website” or “We are proud to present our site are not good news. This is a waste of space.
3. When you open the Web page that will further investigate?
4. Does the site load quickly? This should be tested with a “real world” modem. How do you market access your site? They are all at high speed? If you’re not sure you test your site with a dial-up modem.
5. Did you warn your visitors before they click on something that will be long to load? What are clicking on an image for a larger view, download PDF or opening a video.
6. Is it easy for the website’s main page? Then the main pages of each page on the site with one click? If the site has many pages, they are well organized? Is there a Sitemap? Is there more than one method of navigating the site? The text (HTML) and image links? You can reduce your important information in three clicks or less?
7. Your good site in the browser window on a laptop? If you do not know that your prospects with only large, high resolution monitors up to 800 pixels wide to stay on the size of your site. Key information on each page must be included in this field if you hope to win, “average” visitor. They should not force your visitors to scroll horizontally. You should also consider what your site looks like a big monitor, 19 or 20 inches.
8. Do you have photos to build your site? For these problems for search engines hate and a small percentage of Web users, they seem to be a matter of principle. Try to use CSS or tables in their place. This is often not the same work, and cause fewer problems.
9. Is your choice of colors to match your target audience and topic? Do you always use the colors on your site? If you limit your palette to two or three colors and shades?
10. Put your images to your website? Are they suitable for this? Put them as quickly as possible? POISON and JPEG are used correctly? Thurs POISON be displayed without dithering ugly and JPEG image files on the best timing?
11. All images are the right size? If you have photos of large detail that you used POISON small thumbnails to show your visitors what each picture to decide whether they want to look at the bigger picture? (A common mistake is to use the HTML code of an image, a small as a thumbnail. But it actually takes longer to load this way, when they were not actual size, if nothing is won. The image is actually reduced to a program of image editing before it is used.) images are too light or too dark? (Mac users please note: The images will look good on your Mac, showing about 25% darker on a Windows machine.)
12. Have you considered what fonts? Fonts are available on Macs and Windows? If you specify alternative fonts in your code? Type (eg, wheelbase come, you can specify: “Times New Roman, Times, Serif”) fonts are large enough to read easily? (Macintosh users see the work of about 30% less than Windows users. For example, 12 points on a Mac is like 16 points on Windows.)? If the program is used, the fonts in pixels instead of points? (This translation is accurate between platforms.)
13. If you have JavaScript effects, they have a positive impact on the functionality and experience to add to the site, or are they just gimmicks boring? If you use Java applets, you should check to determine if the other computer and browser to crash?
14. If you have animations on your site? If yes, are they useful or are only “fun? If they have no other purpose than the pleasure of serving “,” you have confirmed with the public who applied to the page? You’d be surprised how little people like animations. (Of course a number of activities for demonstration purposes, the corresponding use.)
15. Use sound to your site? If you use it, there is a simple and clear off?
16. Does your site use an opening “splash screen”? If you do, you can honestly say that waiting so convincing that your visitors are ready to be loaded before interacting with your site? Visitor surveys and studies have shown that “most” people do not like splash screens are acceptable. In fact, many respondents hatred “splash screens, particularly lively. (Only because many of the big boys use to make them, but not the right thing to do.)
17. Do not use Flash on your site? (It is particularly bad, a splash screen flash used when there is no way to jump!) If you use the flash on your site, it is used for purposes of your site to ensure it is in the method of delivery of your message? If your site is created entirely in Flash, search engines have no way of indexing.
18. If your website products or services to sell, it is easy to order? Visitors can with a credit card? If the order page secure? Are available back to privacy, security and politics? Shipment information is included?
19. If all the information you need on your forms online order required? The more you ask people to tell you, the less will be completing your forms.
20. Do you have information about your company (name, address, phone numbers and e-mail) on every page? A visitor to an e-mail with one click?
Questions to scratch the surface, a good professional review, if asked whether an existing website to improve it. They also form the basis of thought you put into developing a new website.
I am interested to hear from you the results of your examination of your sites. Does this list give us surprises? Visit my site and send me an e-mail me the results of your self-analysis. Set “site analysis” in the subject line, so I’ll be your e-mail.
Tags: Marketing Materials