You do not have a blog? They are late to the party, but still a lot of time and opportunity. Here are a few eye-popping statistics:
Approximately 12 million American adults have a blog
Approximately 57 million Americans read blogs
Just over 20% of the most popular blogs are
and the main shopping area of over 50% of blog readers and online.
With a blog on your site changes a brochure passive into something much more interesting. Blogs are always updated and always change your browser to return. And not just passively watch what you choose to show visitors to interact with visitors to the blogs of your site so your comments and messages among themselves to discuss online.
This way you build a community around your company and a public offering.
The value of the contact and feedback from your visitors and customers can not be underestimated. Discussions with your customers to know a gold mine for you, ideas for new products and problems with existing products or services.
The blogs make it easier for customers to reach you. If the form of comments on the blog, you can fill the browser in their opinions is very similar to the contact page on your site, the difference is that with a blog, browsers can communicate with you about their conditions. When a browser page for contact, they are faced with a platform and do nothing for them – or they go to the form or elsewhere. Is this a blog, browsers look, browse articles and information, then a response to certain items of their choice, or even make a few observations.
Blog is your rank in search engines like almost nothing else.
The posts are often high status and rank.
Post on your blog regularly, the size of your site and cover the whole field of the keyword, the search engines love.
Blog and blogs in general to gain links from other sites.
With open communication and 2-way that give small business blogs, you can quickly respond. If you have a difficult month and annoy the customer, you can fully explain on your blog about what happened and why, and what you do. Of course it’s better if things go well, but if they do not have an outlet.
Blogs are a great way to your reputation as an authority in your area to determine, and at the same time a large soft sales tool.
Very few people will buy your services on the first visit to your website. However, if your browser to a large library of documents you’ve written, you can see, they have a chance, your style, opinions and ideas assessed. Blogs can browser to look around you an idea how they will discuss with you before contacting you.
Not only that this increase in sales or leads from your website, but more importantly, will increase the quality of tracks, because they are already sold out before you connect.
Tags: Small Business